Major League Baseball has missed out on a huge opportunity and a financial one at that. Before the Championship series started it looked like MLB advertisers, promoters and partners would get another hugely watched World Series. The Philadelphia Phillies and New York Yankees were both playing and favored to make it to the World Series. Neither team ended up winning and now the World Series matchup doesn’t look so enticing. Sure, the Giants and Rangers are nice stories, but nice stories don’t always make you the most money. And lets be honest here, MLB is a business just like any other business. They’re out to make money and make as much of it as possible. Its how they survive. Its how all businesses survive.
Many of you are probably saying “Its about the game, not the money.” and I wish that was true. But if that was the truth, then you wouldn’t have $10 hot dogs, $12 sodas and $500 nose bleed seats at the World Series.
Baseball was probably more then thrilled when it seemed just like last year that two of the largest baseball markets would have a team representing them, New York and Philadelphia. Both cities have won a championship in the last two years and it seemed as if they would be facing off again for the 2nd time in a row. Last year’s meeting between the Yankees and Phillies was the most watched World Series since 2004. That was the year the Red Sox made their miracle run. But now Bud Selig is stuck with the Giants vs the Rangers and I bet he isn’t very happy about it.
Looking at past television ratings it’s very obvious that more people watch the World Series when two large baseball cities play each other. Take into account that MLB almost had two of the largest jersey selling teams and it stings even more.
MLB could have had their choice of 5-10 big time veteran players to promote. Now they got Cliff Lee and Tim Lincecum. They’re both great players, but after they pitch in Game 1, what’s the big draw then?
Bud Selig is praying this series goes 7 games. That way the extra games can help offset the lower ratings. I can see Bud Selig screaming “Damn You Giradi!” as soon the Yankees made their final out against the Rangers.
As expected tv ratings for Game 1 of the 2010 World Series were not good.
– from Fanhouse.com –
The network scored a 10.4 rating and 17 share in Nielsen overnight ratings of the nation’s top markets for Wednesday’s San Francisco-Texas Game 1, down 25 percent from the 13.8/22 pulled in 2009 for the Philadelphia-New York Yankees Game 1. The network points out that the 2010 numbers are up a percent from the 10.3/17 for the Phillies-Tampa Bay opener in 2008.
For those thinking that having the World Series outside of New York and Phildelphia would “boost ratings”. You were wrong and ratings have continued to be poor as we predicted. – from ESPN –
The San Francisco Giants’ 9-0 rout of the Texas Rangers earned the second-lowest television rating for a World Series Game 2, with more then one-quarter the audience disappearing from last year.
The Giants’ win Thursday night, which gave them a 2-0 World Series lead, got an 8.5 rating and was seen by 14.13 million people, Nielsen Media Research said Friday.
– Jacob –